.svg){kind=icon}
Since 1955, the Williamstown Theatre Festival has brought together some of America’s finest actors, directors, and playwrights for its world-renowned summer festival. Once a year, Williamstown Theatre hosts an 8-week-long festival. Behind the scenes, a production of this scale demands flawless operations, seamless logistics, and precise coordination, especially when it comes to managing the high volume of equipment, props, and deliveries arriving on-site.
The Problem:
As an Assistant Production Manager, Sam H. was responsible for ensuring that all parcels and deliveries were handled efficiently and accurately. Every delivery had to be logged, the recipient notified, and parcels collected on time to prevent clutter, delays, or loss, which could be catastrophic when dealing with essential set pieces or technical equipment.
- Time-consuming Manual Processes: Sam would spend an excessive amount of time logging parcels, sending notifications, and chasing after recipients.
- Delayed Deliveries: Without an automated notification system, Sam spent considerable time tracking down recipients and following up to ensure parcel collection.
- Clutter and Missing Parcels: When parcels weren’t collected promptly, the reception and storage areas quickly became overcrowded. Occasionally, parcels went missing, which was critical when dealing with essential set pieces or technical equipment.
The Process:
Williamstown Theatre Festival is unique in that its staff rotates annually. Each summer, a new team of production assistants, stage managers, and crew members joins the festival, meaning any new system must be easy to set up and intuitive to use.
Parcel Tracker proved to be the perfect fit.
- The festival’s production team was able to self-train, using Parcel Tracker’s extensive knowledge base and videos.
- The team uploaded a spreadsheet of all existing recipients.
- The team configured SMS and email notifications for the recipients.
- The team downloaded and set up the Parcel Tracker app on their phones.
Though Parcel Tracker offers remote training, the Williamstown Theatre Festival team didn’t even need it. The system required minimal onboarding, allowing new team members to start using it within minutes.
The Solution:
With Parcel Tracker, the Williamstown Theatre Festival achieved:
- Faster Parcel Logging: Deliveries are now scanned and recorded in seconds, eliminating manual data entry.
- Automated Recipient Notifications: No more chasing down recipients. SMS and email alerts ensure faster collections.
- Reduced Clutter & Lost Parcels: A fully digital tracking system means every parcel is accounted for, reducing delays and misplaced deliveries.
One of the biggest game-changers for the Williamstown Theatre Festival was Parcel Tracker’s multi-channel notification system.
Instead of manually reaching out to each recipient, Parcel Tracker automatically sends notifications via both SMS and email, ensuring recipients are aware of their deliveries in real-time.
Since festival teams are constantly on the move, SMS notifications proved to be particularly useful, allowing them to receive alerts instantly and collect their parcels without delay. This significantly sped up collection times, reducing parcel pile-ups and keeping the receiving area organized.
The Result:
For large-scale productions like the Williamstown Theatre Festival, parcel management isn’t just a logistical concern. It’s an essential part of operational efficiency. With parcel management running smoothly, the team can focus on creating an incredible festival experience.
{{testimonial}}
.svg)
.svg)
.svg)
.svg){kind=icon}
