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Vita Group has built its reputation on creating living environments where people can thrive. Over the years, Vita expanded its reach through brands like Vita Student, Vita Living, and Union Co-Living, all operating under the same ethos: to provide an outstanding resident experience. Yet, as these communities grew, parcel management consistently emerged as a major operational challenge.
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The Challenge:
Each site wrestled with time-intensive parcel processing, frustrated residents, and an overarching need for a system that was both efficient and secure.
- High Parcel Volumes: Daily deliveries could reach 80–100 parcels (and more during peak seasons), overwhelming staff resources.
- Multiple Buildings and Addresses: Couriers were often confused by the multiple Vita buildings, sometimes resulting in misdeliveries and forcing staff to manually cross-reference recipients and room numbers.
- Manual Logging Methods: Teams used paper records or notebooks, which proved time-consuming and prone to errors.
- Inefficient Delivery Processes: Hand-delivering parcels to individual apartments or waiting for residents to inquire resulted in lost time and productivity.
- Lack of Visibility: Without a centralized digital system, it was difficult to track high-value items, multiple daily parcels for one resident, or misplaced deliveries.
The Process:
Matt Withers, Vita Group’s Head of IT, discovered Parcel Tracker and tested its Optical Character Recognition (OCR) capabilities extensively. Even with handwritten labels, Parcel Tracker correctly identified recipients. Recognizing its potential, Matt decided to roll it out starting with Vita Student.
- Site teams uploaded spreadsheets with all recipient information to automate recipient verification.
- Site teams attended online training sessions held by Parcel Tracker
- iPads were configured in kiosk mode for self-service parcel collection.
- Mobile phones were synced with the app for quick parcel scanning.
The Solution:
- Significant Time Savings: Staff reclaimed hours previously lost to manual logging, cross-referencing names and addresses, and door-to-door delivery.
- Higher Resident Satisfaction: Students and professionals alike appreciated timely notifications and an easy, self-service experience.
- Reduced Clutter & Confusion: Automated reminders and a central log meant fewer misplaced items.
- Increased Rebookers: Site teams refocused their time on the customer experience, leading to increased rebookers for Vita Student.
After seeing the pilot’s success, Matt introduced Parcel Tracker to Vita Living and Union Co-Living.
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The Result:
By adopting Parcel Tracker, Vita Group successfully unified parcel management across Vita Student, Vita Living, and Union Co-Living. What began as a trial at one site expanded into a network-wide solution that dramatically reduced staff workload, improved resident convenience, and enhanced overall operational efficiency.
Ready to see what Parcel Tracker can do for you? Get in touch with our team to learn more.
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