Cainiao's cross-border logistics solutions are primarily aimed at merchants on Alibaba's marketplaces, including the outbound platforms AliExpress and Taobao International, through which products are shipped overseas from China, and the inbound platform Tmall Global, through which products are shipped to China. Cainiao's big-data technology also assists Alibaba in expanding its e-commerce network across China's vast rural area and population. Cainiao's position as a logistics ecosystem fueled by data and collaboration makes it a one-of-a-kind solution for improving the efficiency of China's logistics network, benefiting both domestic and global merchants and consumers. Cainiao has taken a different approach to logistics. Their interdisciplinary platform includes delivery, warehouse, pick-up, rural, and cross-border logistics. The platform connects partners, collects data, and enables a more efficient service that benefits both collaborating parties and end users.